About us

SINCE WHITE STAR WAS LAUNCHED IN 1999, NO DULL MOMENT HAS BEEN RECORDED IN ITS JOURNEY TO THE TOP.

From the start it was apparent that there was nothing ordinary about this young, modern and vibrant brand. Not only was it the first super maize meal to be enriched with vitamin A, but its unrivalled quality has earned it premium status in South Africa’s maize meal market.

When it comes to quality, White Star offers consumers exactly what they are looking for in a super maize meal: It cooks quick and easy, is always white, has a fluffy texture, is mouth-wateringly good and is packed with energy! On top of this, it contains a host of nutrients, including Vitamin A, Folic Acid, Iron, four B-vitamins and Zinc – which ensures that consumers get everything they need to “move to the energy” and enjoy a vibrant lifestyle.

Another quality that this Star is celebrated for is its amazing versatility. White Star has challenged the traditional perception of maize meal, and opened the door to a whole new world of possibilities in the preparation of maize meal. Whilst still being the perfect super maize meal for “pap and sauce”, its unique qualities have put a completely fresh spin on maize meal altogether – from starters, to mains and even desserts. White Star has truly earned its “Star status” and is truly The Clever Choice – in every sense!